Fostering good customer relations is a crucial aspect of growing any business. If you fail to focus on how you relate to your current customers, you may find that customers choose another business in the future. You may also begin to develop a bad reputation in your industry. While most business owners know the importance […]
Continue readingThe benefits of sending business greeting cards are many. Whether your business is brand new, or you’ve been around for years, it’s never too early or too late to start investing in greeting cards. Sending greeting cards to your customers can have a myriad of benefits. It’s a simple action that rarely costs much, but […]
Continue readingIt wasn’t exactly a year-end business newsletter, but I do remember getting a personal year-end letter that was straight from a horror show. Single spaced multiple pages, only one or two paragraphs. I thought to myself “Who has time to read this, much less write it?” I decided to give it a try but gave […]
Continue readingThe holiday season is approaching fast and sending business Christmas cards should be near the top of the to-do list of every company, big or small. While the festivities may look a little different this year, what hasn’t changed in 2020 is the value of writing thoughtful holiday greeting messages to customers, clients, investors, and […]
Continue readingA business apology letter is a vital tool in your customer relations toolkit. Good relationships matter in business, and knowing how to say sorry when needed is an essential part of looking after those relationships. No one is perfect, and it’s inevitable that mistakes are made at times. When this happens, an effective apology can […]
Continue readingJust about every business can benefit from a more hands-on approach to customer relations. One of the best ways to establish a strong bond between your customers and your brand is to connect with your customers as individuals. Sending a greeting card (rather than an email, or worse, mass email) can add a personal touch […]
Continue readingWhen it comes to marketing strategies, many companies tend to place the majority of their focus on publicizing their products and services to as wide an audience as possible. What they fail to realize is that outreach marketing can be a much more effective way of advertising to both old and new customers. To define […]
Continue readingIf you have found yourself stuck while writing a birthday message for a VIP, don’t panic! Our handy guide to writing great business greeting cards will give you the confidence to write a message with the perfect balance of rapport and personality, without coming off as “trying too hard”. Five steps to perfect messages in […]
Continue readingWith the holiday season approaching, it’s time to start thinking about business holiday cards, but sending holiday cards for many businesses looks like a lot of effort for a task with little perceived pay-off. It’s true that, when they’re done badly, corporate holiday cards can seem insincere like “checking a box” and will only end […]
Continue readingIn the world of business, contacting a prospective client is an essential part of expansion and growth. Unfortunately, the process of cold calling is rarely an easy one. If you’ve ever been on the other end of a cold call from a business, your first instinct was likely to end the call as swiftly and […]
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