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Category: Client Relations

The Importance of Client Retention

Client retention is one of the most important aspects of running a business. By ...

Brilliant Customer Appreciation Ideas and Why It Matters

There are many customer appreciation ideas and strategies out there, but why is it ...

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);--tcb-skin-color-16-s:2%;--tcb-skin-color-16-l:35%;--tcb-skin-color-16-a:1;--tcb-skin-color-18:hsla(calc(var(--tcb-theme-main-master-h,52) + 13 ), calc(var(--tcb-theme-main-master-s,100%) - 24% ), calc(var(--tcb-theme-main-master-l,59%) - 8% ), 0.8);--tcb-skin-color-18-h:calc(var(--tcb-theme-main-master-h,52) + 13 );--tcb-skin-color-18-s:calc(var(--tcb-theme-main-master-s,100%) - 24% );--tcb-skin-color-18-l:calc(var(--tcb-theme-main-master-l,59%) - 8% );--tcb-skin-color-18-a:0.8;--tcb-skin-color-19:hsla(calc(var(--tcb-theme-main-master-h,52) - 3 ), 56%, 96%, 0.85);--tcb-skin-color-19-h:calc(var(--tcb-theme-main-master-h,52) - 3 );--tcb-skin-color-19-s:56%;--tcb-skin-color-19-l:96%;--tcb-skin-color-19-a:0.85;--tcb-skin-color-20:hsla(calc(var(--tcb-theme-main-master-h,52) - 3 ), 56%, 96%, 0.9);--tcb-skin-color-20-h:calc(var(--tcb-theme-main-master-h,52) - 3 );--tcb-skin-color-20-s:56%;--tcb-skin-color-20-l:96%;--tcb-skin-color-20-a:0.9;--tcb-skin-color-21:hsla(calc(var(--tcb-theme-main-master-h,52) - 2 ), calc(var(--tcb-theme-main-master-s,100%) - 24% ), calc(var(--tcb-theme-main-master-l,59%) - 6% ), 0.12);--tcb-skin-color-21-h:calc(var(--tcb-theme-main-master-h,52) - 2 );--tcb-skin-color-21-s:calc(var(--tcb-theme-main-master-s,100%) - 24% );--tcb-skin-color-21-l:calc(var(--tcb-theme-main-master-l,59%) - 6% );--tcb-skin-color-21-a:0.12;--tcb-skin-color-22:rgb(255, 255, 255);--tcb-skin-color-22-h:0;--tcb-skin-color-22-s:0%;--tcb-skin-color-22-l:100%;--tcb-skin-color-22-a:1;--tcb-skin-color-23:rgb(32, 65, 71);--tcb-skin-color-23-h:189;--tcb-skin-color-23-s:37%;--tcb-skin-color-23-l:20%;--tcb-skin-color-23-a:1;--tcb-skin-color-24:rgb(59, 59, 59);--tcb-skin-color-24-h:0;--tcb-skin-color-24-s:0%;--tcb-skin-color-24-l:23%;--tcb-skin-color-24-a:1;--tcb-skin-color-25:hsla(calc(var(--tcb-theme-main-master-h,52) - 1 ), calc(var(--tcb-theme-main-master-s,100%) - 18% ), calc(var(--tcb-theme-main-master-l,59%) + 2% ), 0.04);--tcb-skin-color-25-h:calc(var(--tcb-theme-main-master-h,52) - 1 );--tcb-skin-color-25-s:calc(var(--tcb-theme-main-master-s,100%) - 18% );--tcb-skin-color-25-l:calc(var(--tcb-theme-main-master-l,59%) + 2% );--tcb-skin-color-25-a:0.04;--tcb-skin-color-26:hsla(calc(var(--tcb-theme-main-master-h,52) + 1 ), calc(var(--tcb-theme-main-master-s,100%) - 16% ), calc(var(--tcb-theme-main-master-l,59%) + 5% ), 0.12);--tcb-skin-color-26-h:calc(var(--tcb-theme-main-master-h,52) + 1 );--tcb-skin-color-26-s:calc(var(--tcb-theme-main-master-s,100%) - 16% );--tcb-skin-color-26-l:calc(var(--tcb-theme-main-master-l,59%) + 5% );--tcb-skin-color-26-a:0.12;--tcb-skin-color-27:hsla(calc(var(--tcb-theme-main-master-h,52) + 9 ), calc(var(--tcb-theme-main-master-s,100%) - 18% ), calc(var(--tcb-theme-main-master-l,59%) + 10% ), 1);--tcb-skin-color-27-h:calc(var(--tcb-theme-main-master-h,52) + 9 );--tcb-skin-color-27-s:calc(var(--tcb-theme-main-master-s,100%) - 18% );--tcb-skin-color-27-l:calc(var(--tcb-theme-main-master-l,59%) + 10% );--tcb-skin-color-27-a:1;--tcb-skin-color-28:hsla(calc(var(--tcb-theme-main-master-h,52) + 2 ), 41%, 81%, 1);--tcb-skin-color-28-h:calc(var(--tcb-theme-main-master-h,52) + 2 );--tcb-skin-color-28-s:41%;--tcb-skin-color-28-l:81%;--tcb-skin-color-28-a:1;--tcb-skin-color-29:hsla(calc(var(--tcb-theme-main-master-h,52) - 0 ), calc(var(--tcb-theme-main-master-s,100%) - 17% ), calc(var(--tcb-theme-main-master-l,59%) + 5% ), 0.4);--tcb-skin-color-29-h:calc(var(--tcb-theme-main-master-h,52) - 0 );--tcb-skin-color-29-s:calc(var(--tcb-theme-main-master-s,100%) - 17% );--tcb-skin-color-29-l:calc(var(--tcb-theme-main-master-l,59%) + 5% );--tcb-skin-color-29-a:0.4;--tcb-skin-color-30:hsla(calc(var(--tcb-theme-main-master-h,52) - 2 ), calc(var(--tcb-theme-main-master-s,100%) - 18% ), calc(var(--tcb-theme-main-master-l,59%) + 3% ), 0.85);--tcb-skin-color-30-h:calc(var(--tcb-theme-main-master-h,52) - 2 );--tcb-skin-color-30-s:calc(var(--tcb-theme-main-master-s,100%) - 18% );--tcb-skin-color-30-l:calc(var(--tcb-theme-main-master-l,59%) + 3% );--tcb-skin-color-30-a:0.85;--tcb-main-master-h:209.16;--tcb-main-master-s:96%;--tcb-main-master-l:29%;--tcb-main-master-a:1;--tcb-theme-main-master-h:209.16;--tcb-theme-main-master-s:96%;--tcb-theme-main-master-l:29%;--tcb-theme-main-master-a:1}img#wpstats{display:none}@media (min-width:300px){.thrive-layout-1289 .main-container .sidebar-section{width:28.51%}.thrive-layout-1289 .main-container .content-section{width:calc(71.49% - 80px)}}@media (max-width:1023px){.thrive-layout-1289 .main-container{flex-wrap:wrap}.thrive-layout-1289 #wrapper .main-content-background,.thrive-layout-1289 #wrapper .layout-background-width .section-background,.thrive-layout-1289 #wrapper .layout-background-width .symbol-section-out{width:100%}.thrive-layout-1289 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h3{font-family:Literata;--g-regular-weight:400;font-weight:var(--g-bold-weight, bold);color:var(--tcb-skin-color-4);--tcb-applied-color:var$(--tcb-skin-color-4);--g-bold-weight:600;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:24px;line-height:1.4em}.tcb-style-wrap h4{font-family:Literata;--g-regular-weight:400;font-weight:var(--g-bold-weight, bold);color:var(--tcb-skin-color-4);--tcb-applied-color:var$(--tcb-skin-color-4);--g-bold-weight:600;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:20px;line-height:1.4em}.tcb-style-wrap h5{font-family:Literata;--g-regular-weight:400;font-weight:var(--g-bold-weight, bold);color:var(--tcb-skin-color-4);--tcb-applied-color:var$(--tcb-skin-color-4);--g-bold-weight:600;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;line-height:1.4em}.tcb-style-wrap h6{font-family:Literata;--g-regular-weight:400;font-weight:var(--g-bold-weight, bold);color:var(--tcb-skin-color-4);--tcb-applied-color:var$(--tcb-skin-color-4);--g-bold-weight:600;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;line-height:1.6em}.tcb-style-wrap p{color:var(--tcb-skin-color-5);--tcb-applied-color:var$(--tcb-skin-color-5);font-family:Muli;--g-regular-weight:400;--g-bold-weight:800;font-weight:var(--g-regular-weight, normal);font-size:18px;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px}:not(.inc) .thrv_text_element a:not(.tcb-button-link),:not(.inc) .tcb-styled-list a,:not(.inc) .tcb-numbered-list a,.tve-input-option-text a,.tcb-post-content p a,.tcb-post-content li a,.tcb-post-content blockquote a,.tcb-post-content pre a{--tcb-applied-color:var$(--tcb-skin-color-5);font-family:inherit;--g-regular-weight:400;--g-bold-weight:800;font-weight:var(--g-regular-weight, normal);font-size:inherit;text-decoration-line:none;--eff:none;text-decoration-color:var(--eff-color, currentColor);color:var(--tcb-skin-color-0)}:not(.inc) .thrv_text_element a:not(.tcb-button-link):hover,:not(.inc) .tcb-styled-list a:hover,:not(.inc) .tcb-numbered-list a:hover,.tve-input-option-text a:hover,.tcb-post-content p a:hover,.tcb-post-content li a:hover,.tcb-post-content blockquote a:hover,.tcb-post-content pre a:hover{text-decoration-line:none;--eff:none;text-decoration-color:var(--eff-color, currentColor);color:var(--tcb-skin-color-3)}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{color:var(--tcb-skin-color-5);--tcb-applied-color:var$(--tcb-skin-color-5);font-family:Muli;--g-regular-weight:400;--g-bold-weight:800;font-weight:var(--g-regular-weight, normal);font-size:18px;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:12px;padding-left:0px}.tcb-style-wrap li:not([class*="menu"]){color:var(--tcb-skin-color-5);--tcb-applied-color:var$(--tcb-skin-color-5);font-family:Muli;--g-regular-weight:400;--g-bold-weight:800;font-weight:var(--g-regular-weight, normal);font-size:18px;line-height:1.4em;padding-bottom:16px;margin-bottom:0px}.tcb-style-wrap blockquote{color:var(--tcb-skin-color-5);--tcb-applied-color:var$(--tcb-skin-color-5);font-family:Muli;--g-regular-weight:400;--g-bold-weight:800;font-weight:var(--g-regular-weight, normal);font-size:18px;padding-top:0px;padding-bottom:0px;border-left:2px solid var(--tcb-skin-color-1);margin-top:0px;margin-bottom:24px}body,.tcb-plain-text{color:var(--tcb-skin-color-5);--tcb-applied-color:var$(--tcb-skin-color-5);font-family:Muli;--g-regular-weight:400;--g-bold-weight:800;font-weight:var(--g-regular-weight, normal);font-size:18px}}@media (max-width:1023px){.tcb-style-wrap h1{font-size:36px;padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h2{padding-bottom:22px;margin-bottom:0px;font-size:28px}.tcb-style-wrap h3{padding-bottom:22px;margin-bottom:0px;font-size:22px}.tcb-style-wrap h4{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h5{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h6{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap p{padding-bottom:22px;margin-bottom:0px;padding-top:0px;margin-top:0px}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{padding-top:0px;padding-bottom:4px}.tcb-style-wrap li:not([class*="menu"]){line-height:1.75em;--tcb-typography-line-height:1.75em;padding-bottom:14px;margin-bottom:0px}.tcb-style-wrap blockquote{margin-bottom:22px}}@media (max-width:767px){.tcb-style-wrap h1{font-size:28px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h2{font-size:24px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h3{font-size:22px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h4{font-size:20px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h5{padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h6{padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap p{padding-bottom:20px;margin-bottom:0px;padding-top:0px;margin-top:0px}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{padding-left:0px;padding-bottom:4px;padding-top:0px}.tcb-style-wrap li:not([class*="menu"]){padding-bottom:10px;margin-bottom:0px}.tcb-style-wrap blockquote{margin-bottom:20px}}#bdcmenu001 .tve-m-expanded #m-16df552b63e{left:10%}#bdc_login{padding:2px 10px;background-color:#fff;border:2px solid rgb(3,77,147);border-radius:5px}#bdc_login:hover{background-color:rgb(3,77,147);;border:2px solid #fff;opacity:%75;color:#fff}section.topbar{background-color:#01438c;padding:10px 10px}section.topbar a{color:white;text-decoration:none}.pagewidth{max-width:1440px;margin:0 auto;text-align:end}section.topbar a:hover{color:#c2bdbd}.videosection{position:relative;left:24px}.thrv_widget_menu{position:relative;z-index:10}.thrv_widget_menu .fixed-menu-item{position:fixed!important}.thrv_widget_menu.thrv_wrapper{overflow:visible!important}.thrv_widget_menu .tve-ham-wrap{z-index:999!important}.thrv_widget_menu li li .tve-item-dropdown-trigger{position:absolute;top:0px;right:0.5em;bottom:0px}.thrv_widget_menu ul ul{box-sizing:border-box;min-width:100%}.thrv_widget_menu .tve_w_menu .sub-menu{box-shadow:rgba(0,0,0,0.15) 0px 0px 9px 1px;background-color:rgb(255,255,255)}.thrv_widget_menu .tve_w_menu .sub-menu{visibility:hidden;display:none}.thrv_widget_menu.tve-active-disabled .tve-state-active{cursor:default!important}.thrv_widget_menu[class*="tve-custom-menu-switch-icon-"].tve-active-disabled .menu-item-has-children{cursor:pointer}.tve-item-dropdown-trigger{flex:0 0 auto;display:flex;justify-content:center;align-items:center}.tve-item-dropdown-trigger svg{width:1em;height:1em;transition:transform 0.2s;fill:currentcolor}.tve-item-dropdown-trigger:not(:empty){margin-left:8px}.tve-m-trigger{display:none;-webkit-tap-highlight-color:rgba(0,0,0,0)}.tve-m-trigger:focus,.tve-m-trigger:active{outline:none}.tve-m-trigger:not(.tve-triggered-icon) .tcb-icon-close{display:none}.tve-m-trigger:not(.tve-triggered-icon) .tcb-icon-open{position:relative;z-index:1}.tcb-icon-open,.tcb-icon-close{font-size:33px;width:33px;height:33px;margin:0px auto!important;padding:0.3em!important}.thrv_widget_menu.thrv_wrapper{padding:0px;--tcb-menu-box-width-t: var(--tcb-menu-box-width-d);--tcb-menu-box-width-m: var(--tcb-menu-box-width-t);--tcb-menu-overlay-d: var(--tcb-menu-overlay);--tcb-menu-overlay-t: var(--tcb-menu-overlay-d);--tcb-menu-overlay-m: var(--tcb-menu-overlay-t)}.thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"]{background:none!important}.thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"] .tcb-menu-overlay{display:none;pointer-events:none}.thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"] .tve-m-expanded.tve-ham-wrap{flex-direction:column}.thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"] .tve-m-expanded li>a{display:inline-flex}.thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"] .tve-m-expanded+.tcb-menu-overlay{display:block;top:0px;right:0px;bottom:0px;left:0px;position:fixed}.thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"] li{box-sizing:border-box;text-align:center}.thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"] .thrive-shortcode-html{position:relative}.thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"] .tve-item-dropdown-trigger{position:absolute;top:0px;right:0.8rem;bottom:0px;transition:transform 0.2s;height:100%!important}.thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"] 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