Sending birthday cards to business clients is a great way to maintain professional relationships and market your business. Greeting cards are much more effective than a birthday email message that will likely get lost in a sea of unread messages or the dreaded spam folder. While sending cards is easy enough, Read More...

Should I Be Funny in Client Birthday Greeting Cards?

We try to send birthday cards to everyone in our day-to-day lives, but do corporate birthday cards have any value in business? Most of us have a list of close family members we get cards from and try to send cards to. Why? Because it shows that they are in the Read More...

Things To Say In A Professional Corporate Birthday Card

Your customer churn rate, also known as customer attrition rate, is the rate at which customers cease doing business with you. Churn rate and growth rate are the direct opposites of each other. The churn measures the rate at which you lose customers, and the growth rate refers to the rate Read More...

Managing Customer Churn – Your Customer Retention Secret Weapon

Dr. Robert B. Cialdini—the groundbreaking expert of influence and persuasion—delves into the power of persuasion and the psychology of why people say ‘yes’ in his acclaimed book ‘Influence: The Psychology of Persuasion.’  He demonstrates how to use these principles in your business to grow and convert. There are six universal principles Read More...

How to Use the Power of Persuasion in Your Business Strategies

The law of reciprocity is something you may not have considered when it comes to your business. This law is one of those concepts we are aware of vaguely yet never put a name to, and therefore don’t maximize the effect they could potentially have on our business. Reciprocal loyalty is Read More...

How the Law of Reciprocity Can Influence Customer Loyalty and Your Bottom Line

Communication strategies are essential if you want to keep your customers happy and create a base of loyal customers in order to have an effective customer retention marketing strategy. Since bad communication is often at the core of customer complaints you should be responding to and communicating with your customers in Read More...

Customer Retention Marketing – What To Say To A Customer You Want To Keep?

 It can be easy in this day and age to ignore customer retention strategies and focus on customer acquisition instead. Many businesses fall into the trap of putting most of their effort into luring new customers and ignoring the essential task of developing strategies to retain customers.  As you will already Read More...

5 Ways To Lose A Client: You Should Never Follow These Customer Retention Strategies!

Are you losing customers and can’t quite put your finger on the reason why? Keeping customers happy is the best way you can ensure you will keep them and have them keep coming back to you for business and recommend you to others.  It’s common for businesses to focus too much Read More...

How to Improve Your Customer Appreciation Gifts Game In 2022

As a financial advisor, you know how important it is to touch base with your clients. You may already have some processes in place, like social media posts and email marketing campaigns. However, have you explored the idea of sending birthday cards to your clients? In today’s modern and fast-paced world, Read More...

3 Different Ways to Send Birthday Cards and Their Potentially Different Results

With more ways to interact with your customers than ever before, it can be challenging to know the best approach to keeping customers happy and retaining valuable clients. Since the COVID-19 pandemic, customers have been looking for stability, reliability, and excellent communication from their favorite businesses. On top of this, customers Read More...

5 Customer Relations Trends For 2022

With January right around the corner, the advent of a new calendar year always brings the prospect of a fresh start and an opportunity to plan for the next twelve months. Preparing your business for the year ahead can be daunting, but will provide you with the opportunity to maximize client Read More...

How to Prepare Your Business for the New Year

Positive thinking is a vital tool for success in business. A healthy mindset and a focus on the best possible outcome in your working life makes it easier to avoid negative thinking and to cope with stress.  Optimistic people are more attractive and trustworthy to clients, who are more likely to Read More...

Positive Thinking In The Workplace – A Business Strategy

The December holidays are fast approaching and after the very difficult and tumultuous years we have had, it can be difficult to be excited about them. COVID is still here, and whatever side of the aisle you fall on, the fact that the repercussions are still felt by many is still Read More...

How Can Your Business Spread Positivity During the Holidays?

In any line of business, communication is key. You need to communicate with your customers about everything from how your product works to how to lodge a complaint. Communication helps your customers understand the product, become familiar with your brand’s ethos, learn how to buy or return a product, and helps Read More...

Is it Possible to Over-Communicate with Customers?

We all love receiving handwritten greeting cards. After all, these days more and more correspondence is done by email, and snail mail has become a rarity. If you want to make your business stand out, sending physical cards to your customers and clients is a great way to start making a Read More...

Sending Holiday Cards to Customers Still Makes Sense – A Step-by-Step Guide