Most of us probably have a pretty ambivalent relationship with weird holidays. When days like “National Deep Dish Pizza Day” roll around, we may be tempted to have a pizza—or, we may just ignore it and think of it as a gimmick. However, for marketers, unusual holidays can be an extra Read More...

Whether you’re starting a new business or you’re an established brand, effective marketing can be difficult, especially as the marketplace becomes more and more competitive. Today, we’ll be discussing the concept of saturated markets, what a saturated market means for your business, and what to do not just to survive, but Read More...

Everyone likes to feel appreciated. After you cook a lovely meal, you want your family to express their appreciation for your hard work. Or, if you go out of your way to do a favor for a friend, you usually hope that the friend will appreciate your good deed and repay Read More...

For many businesses, the idea of sending gift cards to clients may seem a little excessive. However, little gifts and signs of your appreciation can be an excellent way to build strong relationships with your clients, improve your outreach, and stand out from your competition. Today, we’ll be looking at all Read More...

For companies of all sizes, successful marketing should always involve a wide variety of tactics. One of the most trendy digital marketing methods is the brand ambassador. What is a brand ambassador? How can brand ambassadors help your business expand its outreach, improve brand recognition and authority, and ultimately attract new Read More...

While prospecting for new clients is a huge part of running a successful business, it’s also vital that you spend time and energy on your existing clients, too. According to Review 42, 65% of business tends to come from existing customers. Plus, acquiring a new customer can cost up to five Read More...

A Customer Health Score is a useful metric for businesses of all sizes. Working closely with your customer is not only important, but it also makes it easier to understand how they feel about your goods and services. But what is a Customer Health Score? In its basic sense, it is Read More...

Fostering good customer relations is a crucial aspect of growing any business. If you fail to focus on how you relate to your current customers, you may find that customers choose another business in the future. You may also begin to develop a bad reputation in your industry.  While most business Read More...

The benefits of sending business greeting cards are many. Whether your business is brand new, or you’ve been around for years, it’s never too early or too late to start investing in greeting cards. Sending greeting cards to your customers can have a myriad of benefits. It’s a simple action that Read More...

It wasn’t exactly a year-end business newsletter, but I do remember getting a personal year-end letter that was straight from a horror show. Single spaced multiple pages, only one or two paragraphs. I thought to myself “Who has time to read this, much less write it?” I decided to give it Read More...

The holiday season is approaching fast and sending business Christmas cards should be near the top of the to-do list of every company, big or small. While the festivities may look a little different this year, what hasn’t changed in 2020 is the value of writing thoughtful holiday greeting messages to Read More...

A business apology letter is a vital tool in your customer relations toolkit. Good relationships matter in business, and knowing how to say sorry when needed is an essential part of looking after those relationships. No one is perfect, and it’s inevitable that mistakes are made at times. When this happens, Read More...

Just about every business can benefit from a more hands-on approach to customer relations. One of the best ways to establish a strong bond between your customers and your brand is to connect with your customers as individuals. Sending a greeting card (rather than an email, or worse, mass email) can Read More...

When it comes to marketing strategies, many companies tend to place the majority of their focus on publicizing their products and services to as wide an audience as possible. What they fail to realize is that outreach marketing can be a much more effective way of advertising to both old and Read More...

If you have found yourself stuck while writing a birthday message for a VIP, don’t panic! Our handy guide to writing great business greeting cards will give you the confidence to write a message with the perfect balance of rapport and personality, without coming off as “trying too hard”. Five steps Read More...