Business gifts have one simple goal: building positive relationships. For prospective clients, a corporate gift shows that your company is eager to work with them, if you reach out to existing clients with a surprise present, they will be reminded that you care about them as human beings not just numbers Read More...

How Business Gifts Help You Build Great Connections 

It’s human nature to want to feel important to someone, to not feel taken advantage of, to feel that you’re more than a mere transaction. When you humanize your business, you demonstrate that you are more than just a website or a phone number. Your business is run by humans for Read More...

How to Humanize Your Business and Why it Matters

In what is perhaps something never seen before in history, our workforce is made up of 4 different generational age groups. From baby boomers to Gen Z, this multi-generational workforce creates a dynamic environment where workers of all ages can thrive, but one where they also have to communicate. Strong communication Read More...

How to Navigate Multi-Generational Communication in a Workplace Environment

You’ve likely heard the phrase “it’s not just what you say, but how you say it” many times. If your tone of voice isn’t something you often think about, you might want to start paying attention to it. Client communication is one area where your tone of voice can have a Read More...

What is the Right Tone of Voice in Communication with a Client ?

There was a time when Customer Relationship Management (CRM) tools were only used by the largest organizations. CRM tools were expensive to buy and difficult to maintain. Those were the days where the Rolodex was king of the office. There was no place for, and no time to learn, CRM tools in a small Read More...

What to look for when choosing CRM tools for small business operations

In the world of fast-moving and time-constrained professional communication you can get lost in the acronyms of the trade; so what is a CRM anyways? Every company will inevitably lose customers over time, but there are processes you can implement to improve your customer engagement, loyalty, and retention. Having a strong Read More...

What is CRM and How Can it Improve Your Bottom Line?

Greeting cards are extremely common in our modern world, and people in the US send 55 cards on average each year. We use them to send well wishes, acknowledge the important moments in our loved ones’ lives, and show gratitude to those we appreciate. You might not be aware of the Read More...

The History of Greeting Cards Goes Back Farther Than You Think!

There are many reasons to send a greeting card. Most often, it’s to celebrate a holiday and offer generic well-wishes. But if we take a little bit longer and put in the effort to write a more personal message, the impact that the card will have on the recipient is well Read More...

5 Reasons to Send a Greeting Card

The average household buys around 30 individual greeting cards a year. Many people have the box with envelopes, cards, stamps, pens, and the family birthday list ready to send off a card at the drop of a hat.  The importance of greeting cards in our personal lives cannot be understated. However, Read More...

Business Greeting Cards – Do They Make Sense For Small Businesses?

Sending birthday cards to business clients is a great way to maintain professional relationships and market your business. Greeting cards are much more effective than a birthday email message that will likely get lost in a sea of unread messages or the dreaded spam folder. While sending cards is easy enough, Read More...

Should I Be Funny in Client Birthday Greeting Cards?

We try to send birthday cards to everyone in our day-to-day lives, but do corporate birthday cards have any value in business? Most of us have a list of close family members we get cards from and try to send cards to. Why? Because it shows that they are in the Read More...

Things To Say In A Professional Corporate Birthday Card

Your customer churn rate, also known as customer attrition rate, is the rate at which customers cease doing business with you. Churn rate and growth rate are the direct opposites of each other. The churn measures the rate at which you lose customers, and the growth rate refers to the rate Read More...

Managing Customer Churn – Your Customer Retention Secret Weapon

Dr. Robert B. Cialdini—the groundbreaking expert of influence and persuasion—delves into the power of persuasion and the psychology of why people say ‘yes’ in his acclaimed book ‘Influence: The Psychology of Persuasion.’  He demonstrates how to use these principles in your business to grow and convert. There are six universal principles Read More...

How to Use the Power of Persuasion in Your Business Strategies

The law of reciprocity is something you may not have considered when it comes to your business. This law is one of those concepts we are aware of vaguely yet never put a name to, and therefore don’t maximize the effect they could potentially have on our business. Reciprocal loyalty is Read More...

How the Law of Reciprocity Can Influence Customer Loyalty and Your Bottom Line

Communication strategies are essential if you want to keep your customers happy and create a base of loyal customers in order to have an effective customer retention marketing strategy. Since bad communication is often at the core of customer complaints you should be responding to and communicating with your customers in Read More...

Customer Retention Marketing – What To Say To A Customer You Want To Keep?