Positive thinking is a vital tool for success in business. A healthy mindset and a focus on the best possible outcome in your working life makes it easier to avoid negative thinking and to cope with stress.  Optimistic people are more attractive and trustworthy to clients, who are more likely to Read More...

Positive Thinking In The Workplace – A Business Strategy

The December holidays are fast approaching and after the very difficult and tumultuous years we have had, it can be difficult to be excited about them. COVID is still here, and whatever side of the aisle you fall on, the fact that the repercussions are still felt by many is still Read More...

How Can Your Business Spread Positivity During the Holidays?

In any line of business, communication is key. You need to communicate with your customers about everything from how your product works to how to lodge a complaint. Communication helps your customers understand the product, become familiar with your brand’s ethos, learn how to buy or return a product, and helps Read More...

Is it Possible to Over-Communicate with Customers?

We all love receiving handwritten greeting cards. After all, these days more and more correspondence is done by email, and snail mail has become a rarity. If you want to make your business stand out, sending physical cards to your customers and clients is a great way to start making a Read More...

Sending Holiday Cards to Customers Still Makes Sense – A Step-by-Step Guide

We’ve all heard the old saying: “Time is money” and in the business world this is especially true, so having the right tool for the job will obviously save you time, money, and maybe even some brain cells. The more time you spend on your daily tasks as a business (widget Read More...

Save Time and Increase Your Bottom Line with the Right Tools for the Job

Everyone loves receiving thoughtful cards on their birthday. Whether you’re sending one to a family member, a colleague, or even a client, the act of sending a personal message will always win you some serious brownie points while putting a smile on the recipient’s face. Although the best birthday card messages Read More...

12 Mistakes to Avoid: Commonly Misspelled Words in Birthday Cards

Client retention is key for a successful career in the financial advice field. The last thing any financial advisor wants is to lose clients. According to a report in FA Mag, Bain & Company, increasing your client retention by just 5% will increase your profiles by 25%.  Perfecting your customer relations Read More...

How Not to Get Fired as a Financial Advisor – Improving Customer Relations

As a financial advisor, your job is to manage your clients’ wealth and provide sound financial advice. Without the ability to communicate with your clients, your job can quickly become a lot more complicated. Communication matters. With clear, timely, relevant communication, your relationship with your clients can feel pretty easy. However, Read More...

Things Every Financial Advisor Needs to Know About Client Communication

Whether you’re starting a small business, or you’re looking for new marketing strategies to give your business an edge, brand development is something you simply can’t afford to ignore. You probably already know about the importance of building a recognizable “brand.” If you’re looking for ways to make your branding more Read More...

A Simplified Guide to Brand Development

These days, more and more services can be powered by AI. With automation, comes fewer costs and less hassle. In fact, by 2022, “companies are expected to have an average of 35 AI projects in place,” according to SEMrush. When it comes to customer service, AI chatbots are one of the Read More...

Are Chatbots Right for Your Business?

A Customer Relationship Manager is a job role that is responsible for building trust and ongoing relations with top clients in a business. This role requires someone who is great with networking, marketing, analyzing, and communicating. A Customer Relations Manager can help you to keep on top of client relationships—and this Read More...

Customer Relations Manager 101: What Is It and Why Do You Need One?

You’ve no doubt heard about the importance of customer emotions. By tapping into a customer’s emotional needs, you can increase their brand loyalty and create a customer for life.  As a recent study in the Harvard Business Review, a team of researchers found out how to define and quantify customer emotions Read More...

How to Use the Science of Customer Emotions to Market Effectively

Most of us probably have a pretty ambivalent relationship with weird holidays. When days like “National Deep Dish Pizza Day” roll around, we may be tempted to have a pizza—or, we may just ignore it and think of it as a gimmick. However, for marketers, unusual holidays can be an extra Read More...

How to Benefit from Using Weird Holidays in Your Marketing

Whether you’re starting a new business or you’re an established brand, effective marketing can be difficult, especially as the marketplace becomes more and more competitive. Today, we’ll be discussing the concept of saturated markets, what a saturated market means for your business, and what to do not just to survive, but Read More...

How to Be Successful in a Saturated Market

Everyone likes to feel appreciated. After you cook a lovely meal, you want your family to express their appreciation for your hard work. Or, if you go out of your way to do a favor for a friend, you usually hope that the friend will appreciate your good deed and repay Read More...

Is Employee Appreciation Worth More Than Pay?