Are Chatbots Right for Your Business?
These days, more and more services can be powered by AI. With automation, comes fewer costs and less hassle. In fact, by 2022, “companies are expected to have an average of 35 AI projects in place,” according to SEMrush. When it comes to customer service, AI chatbots are one of the emerging technologies that more […]
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Customer Relations Manager 101: What Is It and Why Do You Need One?
A Customer Relationship Manager is a job role that is responsible for building trust and ongoing relations with top clients in a business. This role requires someone who is great with networking, marketing, analyzing, and communicating. A Customer Relations Manager can help you to keep on top of client relationships—and this has never been more […]
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How to Use the Science of Customer Emotions to Market Effectively
You’ve no doubt heard about the importance of customer emotions. By tapping into a customer’s emotional needs, you can increase their brand loyalty and create a customer for life. As a recent study in the Harvard Business Review, a team of researchers found out how to define and quantify customer emotions so they could be […]
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How to Benefit from Using Weird Holidays in Your Marketing
Most of us probably have a pretty ambivalent relationship with weird holidays. When days like “National Deep Dish Pizza Day” roll around, we may be tempted to have a pizza—or, we may just ignore it and think of it as a gimmick. However, for marketers, unusual holidays can be an extra opportunity to reach out […]
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How to Be Successful in a Saturated Market
Whether you’re starting a new business or you’re an established brand, effective marketing can be difficult, especially as the marketplace becomes more and more competitive. Today, we’ll be discussing the concept of saturated markets, what a saturated market means for your business, and what to do not just to survive, but to excel in a […]
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Is Employee Appreciation Worth More Than Pay?
Everyone likes to feel appreciated. After you cook a lovely meal, you want your family to express their appreciation for your hard work. Or, if you go out of your way to do a favor for a friend, you usually hope that the friend will appreciate your good deed and repay the favor when they […]
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Should You Send Gift Cards to Clients?
For many businesses, the idea of sending gift cards to clients may seem a little excessive. However, little gifts and signs of your appreciation can be an excellent way to build strong relationships with your clients, improve your outreach, and stand out from your competition. Today, we’ll be looking at all the advantages and disadvantages […]
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What Are Brand Ambassadors and How Can They Help You?
For companies of all sizes, successful marketing should always involve a wide variety of tactics. One of the most trendy digital marketing methods is the brand ambassador. What is a brand ambassador? How can brand ambassadors help your business expand its outreach, improve brand recognition and authority, and ultimately attract new customers? What is a […]
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How to Develop Customer Health Score Metrics for Your Own Company
While prospecting for new clients is a huge part of running a successful business, it’s also vital that you spend time and energy on your existing clients, too. According to Review 42, 65% of business tends to come from existing customers. Plus, acquiring a new customer can cost up to five times more than retaining […]
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What is the Customer Health Score and Why Does it Matter?
A Customer Health Score is a useful metric for businesses of all sizes. Working closely with your customer is not only important, but it also makes it easier to understand how they feel about your goods and services. But what is a Customer Health Score? In its basic sense, it is a method of keeping […]
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