Customer Relations Manager 101: What Is It and Why Do You Need One?
A Customer Relationship Manager is a job role that is responsible for building trust and ongoing relations with top clients in a business. This role requires someone who is great with networking, marketing, analyzing, and communicating. A Customer Relations Manager can help you to keep on top of client relationships—and this has never been more […]
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How to Use the Science of Customer Emotions to Market Effectively
You’ve no doubt heard about the importance of customer emotions. By tapping into a customer’s emotional needs, you can increase their brand loyalty and create a customer for life. As a recent study in the Harvard Business Review, a team of researchers found out how to define and quantify customer emotions so they could be […]
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