Is Employee Appreciation Worth More Than Pay?
Everyone likes to feel appreciated. After you cook a lovely meal, you want your family to express their appreciation for your hard work. Or, if you go out of your way to do a favor for a friend, you usually hope that the friend will appreciate your good deed and repay the favor when they […]
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Should You Send Gift Cards to Clients?
For many businesses, the idea of sending gift cards to clients may seem a little excessive. However, little gifts and signs of your appreciation can be an excellent way to build strong relationships with your clients, improve your outreach, and stand out from your competition. Today, we’ll be looking at all the advantages and disadvantages […]
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What Are Brand Ambassadors and How Can They Help You?
For companies of all sizes, successful marketing should always involve a wide variety of tactics. One of the most trendy digital marketing methods is the brand ambassador. What is a brand ambassador? How can brand ambassadors help your business expand its outreach, improve brand recognition and authority, and ultimately attract new customers? What is a […]
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How to Develop Customer Health Score Metrics for Your Own Company
While prospecting for new clients is a huge part of running a successful business, it’s also vital that you spend time and energy on your existing clients, too. According to Review 42, 65% of business tends to come from existing customers. Plus, acquiring a new customer can cost up to five times more than retaining […]
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What is the Customer Health Score and Why Does it Matter?
A Customer Health Score is a useful metric for businesses of all sizes. Working closely with your customer is not only important, but it also makes it easier to understand how they feel about your goods and services. But what is a Customer Health Score? In its basic sense, it is a method of keeping […]
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7 New Year’s Resolutions for Better Customer Relations
Fostering good customer relations is a crucial aspect of growing any business. If you fail to focus on how you relate to your current customers, you may find that customers choose another business in the future. You may also begin to develop a bad reputation in your industry. While most business owners know the importance […]
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6 Benefits of Sending Business Greeting Cards
The benefits of sending business greeting cards are many. Whether your business is brand new, or you’ve been around for years, it’s never too early or too late to start investing in greeting cards. Sending greeting cards to your customers can have a myriad of benefits. It’s a simple action that rarely costs much, but […]
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How to Write a Business Year-end Newsletter
It wasn’t exactly a year-end business newsletter, but I do remember getting a personal year-end letter that was straight from a horror show. Single spaced multiple pages, only one or two paragraphs. I thought to myself “Who has time to read this, much less write it?” I decided to give it a try but gave […]
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What To Write In Business Holiday Greeting Messages
The holiday season is approaching fast and sending business Christmas cards should be near the top of the to-do list of every company, big or small. While the festivities may look a little different this year, what hasn’t changed in 2020 is the value of writing thoughtful holiday greeting messages to customers, clients, investors, and […]
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How To Write A Business Apology Letter
A business apology letter is a vital tool in your customer relations toolkit. Good relationships matter in business, and knowing how to say sorry when needed is an essential part of looking after those relationships. No one is perfect, and it’s inevitable that mistakes are made at times. When this happens, an effective apology can […]
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