The History of Greeting Cards Goes Back Farther Than You Think!
Greeting cards are extremely common in our modern world, and people in the US send 55 cards on average each year. We use them to send well wishes, acknowledge the important moments in our loved ones’ lives, and show gratitude to those we appreciate. You might not be aware of the long history of greeting […]
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5 Reasons to Send a Greeting Card
There are many reasons to send a greeting card. Most often, it’s to celebrate a holiday and offer generic well-wishes. But if we take a little bit longer and put in the effort to write a more personal message, the impact that the card will have on the recipient is well worth your time. We’ve […]
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Business Greeting Cards – Do They Make Sense For Small Businesses?
The average household buys around 30 individual greeting cards a year. Many people have the box with envelopes, cards, stamps, pens, and the family birthday list ready to send off a card at the drop of a hat. The importance of greeting cards in our personal lives cannot be understated. However, many small businesses don’t […]
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Should I Be Funny in Client Birthday Greeting Cards?
Sending birthday cards to business clients is a great way to maintain professional relationships and market your business. Greeting cards are much more effective than a birthday email message that will likely get lost in a sea of unread messages or the dreaded spam folder. While sending cards is easy enough, the tricky part is […]
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Things To Say In A Professional Corporate Birthday Card
We try to send birthday cards to everyone in our day-to-day lives, but do corporate birthday cards have any value in business? Most of us have a list of close family members we get cards from and try to send cards to. Why? Because it shows that they are in the forefront of our minds […]
Continue readingManaging Customer Churn – Your Customer Retention Secret Weapon
Your customer churn rate, also known as customer attrition rate, is the rate at which customers cease doing business with you. Churn rate and growth rate are the direct opposites of each other. The churn measures the rate at which you lose customers, and the growth rate refers to the rate at which your business […]
Continue readingHow to Use the Power of Persuasion in Your Business Strategies
Dr. Robert B. Cialdini—the groundbreaking expert of influence and persuasion—delves into the power of persuasion and the psychology of why people say ‘yes’ in his acclaimed book ‘Influence: The Psychology of Persuasion.’ He demonstrates how to use these principles in your business to grow and convert. There are six universal principles of influence: reciprocity, commitment […]
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How the Law of Reciprocity Can Influence Customer Loyalty and Your Bottom Line
The law of reciprocity is something you may not have considered when it comes to your business. This law is one of those concepts we are aware of vaguely yet never put a name to, and therefore don’t maximize the effect they could potentially have on our business. Reciprocal loyalty is a very effective way […]
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Customer Retention Marketing – What To Say To A Customer You Want To Keep?
Communication strategies are essential if you want to keep your customers happy and create a base of loyal customers in order to have an effective customer retention marketing strategy. Since bad communication is often at the core of customer complaints you should be responding to and communicating with your customers in order to keep them […]
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5 Ways To Lose A Client: You Should Never Follow These Customer Retention Strategies!
It can be easy in this day and age to ignore customer retention strategies and focus on customer acquisition instead. Many businesses fall into the trap of putting most of their effort into luring new customers and ignoring the essential task of developing strategies to retain customers. As you will already know, keeping customers can […]
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