How to Use the Power of Persuasion in Your Business Strategies
Dr. Robert B. Cialdini—the groundbreaking expert of influence and persuasion—delves into the power of persuasion and the psychology of why people say ‘yes’ in his acclaimed book ‘Influence: The Psychology of Persuasion.’ He demonstrates how to use these principles in your business to grow and convert. There are six universal principles of influence: reciprocity, commitment […]
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How the Law of Reciprocity Can Influence Customer Loyalty and Your Bottom Line
The law of reciprocity is something you may not have considered when it comes to your business. This law is one of those concepts we are aware of vaguely yet never put a name to, and therefore don’t maximize the effect they could potentially have on our business. Reciprocal loyalty is a very effective way […]
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