Archive Monthly Archives: March 2022

How to Use the Power of Persuasion in Your Business Strategies

Dr. Robert B. Cialdini—the groundbreaking expert of influence and persuasion—delves into the power of persuasion and the psychology of why people say ‘yes’ in his acclaimed book ‘Influence: The Psychology of Persuasion.’  He demonstrates how to use these principles in your business to grow and convert. There are six universal principles of influence: reciprocity, commitment […]

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