The new year brings exciting new opportunities for your business. 2025 is poised to be a landmark year, driven by advancements in AI, personalized experiences, and cutting-edge digital interactions. Now is the time to embrace these trends and give your business a competitive edge!
Businesses that send automated birthday cards to their clients reap the benefits of technology. With automated greeting cards, business owners can stay top of mind and show they care, without getting bogged down by manual tasks. Sending greeting cards is much simpler when you don’t have to think about addressing and mailing your cards on time.
As AI and personalization continue to evolve, automated greeting cards will likely become even more sophisticated. Here are some of the trends we’ll be keeping a close eye on this year.
AI-Powered Personalization
Thanks to AI, it’s now easier than ever to send a heartfelt message that’s personalized and meaningful. Many business owners have leaned on AI a time or two when they’ve been at a loss for words.
This is a tech trend that’s carried over into automated greeting cards. Some automated greeting card services analyze a sender’s relationship with the recipient. They consider factors like past interactions to craft a special greeting. Whether you’re sending a greeting card for a birthday or anniversary, AI tools can help you strike the right tone. Certain tools can even choose visual elements that will resonate with the recipient’s tastes and preferences.
AI has introduced exciting new personalization opportunities for automated business greeting cards. It has the power to strengthen the bond between businesses and their clients.
But it’s important to strike a balance. Researchers from Ohio State University studied the impact of using AI generators to write personal correspondence like letters and text messages. They asked study participants to rate how AI-generated responses from a fictional friend made them feel. Research revealed that AI-assisted responses led study participants to perceive this fictional friend as less invested in the relationship. When the friend used AI assistance to craft a message, it reduced participants’ overall relationship satisfaction.
Human connection is what makes greeting cards special. While AI systems can’t fully replicate human connection, they can complement genuine human care and compassion.
Sustainable Materials and Practices
The greeting card industry is undergoing a major shift towards sustainability. Eco-friendly practices are a major trend in automated greeting cards. Companies have reimagined how they send greeting cards, prioritizing environmental responsibility without sacrificing personalization.
Many automated greeting card services that send physical cards (The Birthday Company included) use eco-friendly paper and ink. The demand for recycled paper and alternative fibers has soared, and many greeting card manufacturers have replaced petroleum-based inks with renewable alternatives.
Others have opted to go fully digital and embrace zero paper consumption. However, paper cards have advantages over eCards. Many people view digital cards as being less genuine and intentional than paper cards. That’s assuming the eCard doesn’t get lost in a recipient’s email inbox or blocked by spam filters.
The bottom line: The sustainable materials trend is here to stay.
Interactive and Augmented Reality Features
What if you could send a birthday card with a code linking to a video of your entire office singing happy birthday? These types of interactive features are becoming more common in the greeting card space. Interactive and augmented reality (AR) features are major trends transforming how we connect and share our appreciation with others.
Companies like iGreet and Lively Greeting Cards lead the charge. Lively Greeting Cards allows senders to create an AR greeting card by combining a still photo and video. From the paper card, recipients scan a QR code on their mobile device and make the still image come to life.
Interactive and AR features have the power to craft truly unforgettable digital experiences. But the user experience depends on the capabilities of a user’s device. Issues with resolution and load times can detract from the immersive experience. If a recipient can’t properly open your greeting card, it won’t deliver the intended effect.
Social Media Integration
In 2024, 70% of the U.S. population reported using social media. It’s no surprise that some greeting cards now integrate with social media platforms. Recipients can share their personalized greeting cards across platforms like Facebook, Instagram, and LinkedIn.
In sharing their greeting cards on social media, recipients can create a ripple effect of engagement and well-wishes. The companies that send greeting cards to their customers get free publicity.
How does it work? Many automated greeting card platforms offer built-in sharing options, which allow users to share their cards in just a few clicks. Social media integration also allows businesses to track shares, likes, comments, and other engagement metrics to measure the impact of their greeting cards.
Here’s the catch: In recent years, many people have taken a break from social media. Privacy and social media dependency concerns have led some users—particularly Gen Z—to ditch social media platforms for good.
Social media integration is an added benefit to automated greeting cards, but only if a recipient feels comfortable posting a card to their social media accounts.
Conclusion: Your Business Can’t Afford Not to Send Automated Greeting Cards
Trends come and go. But humans will always crave connection and gravitate toward building relationships with brands they trust. Greeting cards can help nurture those relationships.
One of the best things you can do for your business this year is send automated birthday cards to your clients. It’s a low-cost way to show clients you care and it requires minimal effort. Once you provide your client birthday list and set your preferences, your cards will go out automatically. No more forgotten birthdays!
Request a free sample birthday card for your business today, featuring your digitized signature and company logo.
Still not convinced?
Have a free sample of one of our business birthday cards mailed to you and see for yourself why you should use The Birthday Company for all your corporate birthday card needs.