Trust is the currency that drives customer loyalty. A simple birthday card can strengthen client relationships and turn casual customers into lifelong advocates. Automated birthday cards streamline the process. They allow you to connect with clients on a more personal level without adding more work to your plate.
Discover how automated birthday cards can help you build genuine trust in your business relationships.
What are Automated Birthday Cards?
Automated birthday cards enable businesses to send personalized birthday greetings to their customers without manual effort. Through an online platform, businesses can customize birthday cards for their clients and schedule them to arrive on time. Automation is also a significant time-saver that helps businesses maintain consistent communication with their customers.
At The Birthday Company, we’ve streamlined the process of sending automated birthday cards. You upload your customer information into our system, where you can easily manage your recipient lists. You can then select from a variety of rotating card designs, customizing the cards to reflect your brand identity.
Using the information you’ve supplied, we automatically send out the birthday cards ahead of your clients’ birthdays. You can even include a gift card or other small gift with your birthday card for an extra surprise.
Why Recognizing Client Birthdays Matters
From a young age, many people have positive associations with their birthdays. Being recognized and celebrated often fosters feelings of love and happiness. For some, getting a birthday card in the mail is a highlight of their special day.
Consider these statistics:
- Birthday emails generate 179% more clicks, 481% more transactions, and 342% more revenue per email than average marketing emails.
- 74% of people who receive a birthday message from a company they do business with feel more positively about the company.
- 90% of Americans say birthday gifts help them feel more valued.
- 59% say they still value receiving birthday cards in the mail.
How Automated Birthday Cards Build Customer Trust
The effectiveness of birthday marketing is indisputable. But despite the proof that recognizing customers on their birthdays can lead to more sales and loyalty, many businesses get hung up on the logistics.
That’s where automated birthday cards come in. Automated birthday cards give companies a hands-off way to show customers they value their business. The companies that help clients overcome their obstacles and achieve their goals while connecting on a personal level outperform those that rely on a conventional sales approach.
Here’s how automated birthday cards build trust:
Demonstrating attentiveness
Recognizing a client’s birthday makes them feel like more than a transaction. It shows your company values and celebrates important milestones. When you show genuine care and consideration for a client, you can create stronger connections and enhance loyalty.
Like anticipating a client’s needs before they arise, sending a meaningful card ahead of a client’s birthday shows you’re invested in their success. A thoughtful birthday card says ‘You’re important to us’ and ‘We value our relationship.’
Maintaining consistent communication
Many businesses struggle to maintain regular, meaningful communication with clients throughout the year. Automated birthday cards provide a unique opportunity to communicate beyond traditional interactions.
Though they often have good intentions, many businesses struggle to stay ahead of client birthdays and other milestones. Automated platforms help them avoid missing important dates like birthdays and anniversaries. Every year, clients receive a professional message from your business. It’s a great way to keep your brand top of mind and keep communication channels open.
Personalizing the customer experience
Automation doesn’t have to mean generic and impersonal. When you send automated birthday cards to clients, you can personalize the message in the card and select a unique design. Every card you send with The Birthday Company also includes your logo and realistic digitized signature—both important trust signals for your business.
Some companies prefer to buy and send their birthday cards in bulk instead of sending automated birthday cards. This might work if you have a small list of clients, but as your business grows, it’s not always a sustainable long-term strategy. Automating the process of sending birthday cards to clients reduces your administrative time and labor.
When you work with The Birthday Company, you don’t have to have a minimum number of customers on your roster. We work with businesses with both big and small client lists!
Creating measurable impact
Trust isn’t always easy to measure. When you send automated birthday cards, there are certain indicators you can analyze to measure success. This includes:
- Response rate
- Frequency of customer interactions
- Customer engagement
- Customer retention
- Repeat business
- Referral rates
- Customer lifetime value (CLV)
When clients trust your business, they’re more likely to reach out when they need your services. They’re also more likely to remain loyal to your business, refer friends and family, and engage with you on a deeper level.
For trust-based businesses like financial advisors, this often equates to more annual revenue.
Enhance Customer Trust with Automated Birthday Cards
Loyal customers are the bread and butter of every business. To earn a customer’s loyalty, you have to prove you care about their well-being and success beyond the sale.
Sending automated business cards is a small gesture that can help clients view your business more favorably. Over time, these small gestures add up as your customers begin trusting you with more of their hard-earned dollars.
Ready to send out birthday cards to your clients without the hassle of remembering birthdays and addressing envelopes? Request a free sample birthday card for your business today!
Still not convinced?
Have a free sample of one of our business birthday cards mailed to you and see for yourself why you should use The Birthday Company for all your corporate birthday card needs.