The Importance of Customer Retention

Retaining current clients is one of the most important aspects of running a business in today’s economy. At a time when stock prices are finally leveling, consumers are still hesitant about making any major changes to their finances.  It seems that, when it comes to making financial decisions, choosing a company that provides consistently excellent customer service seems to be the primary characteristic clients are seeking.

In the book Leading on the Edge of Chaos by Emmet C. Murphy and Mark A. Murphy, acquiring new customers can cost as much as five times more than satisfying and retaining current customers.  They also state that a 2% increase in customer retention has the same effect on a business as decreasing costs by 10%.

Similarly, the White House Office on Consumer Affairs recently reported that a dissatisfied consumer will tell between 9 and 15 people about their experience. About 13% of unsatisfied customers tell more than 20 people.

One way to retain current clients is to show your appreciation by sending out birthday cards. That’s where The Birthday Company comes in. We believe that establishing relationships with current clients is a great way to ensure future business. Our automated service is a simple and cost-effective way to keep your current clients satisfied.

With The Birthday Company, there are no contracts, no setup or service fees, and no minimum number of client requirements. We print your high-resolution signature on each card you send, so it appears as though you signed the card yourself.  You’ll have online secure access to your account to view, edit, and manage all client mailings. We also send free birthday reminder e-mails the day before your client’s birthday to ensure that you never miss another birthday.

Preserving customer service and client retention is vital to your business, which is why we make it easy to maintain your most important relationships. For more information, please visit us at

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